I have notice many TV ads for the new LG phone with a DLP projector mounted to it, as have most of my friends. This is really amazing - we are watching the brith of the cell phone projector in its infancy. The projector seems to work well in dark rooms as expected but also in a nicely lit room, it is not too dim. By all accounts it is a success and is selling well. Our congrats to LG and TI for taking this bold step in the market place when most other companies were afraid to launch this type of product. The reviews are positive for the projector performance. However, it does add bulk to the phone. We will have to see how well it does over the course of this year. It’s acceptance needs to be watched carefully because it has the potential to either embolden companies to move with similar products or scare them away - delaying the embedded cell phone projector for years.