This is one of the most exciting press releases we’ve seen to date.  The industry is really starting to move forward now.  And it looks like the competition is starting to yeild the smartphone high volume market to TI and their DLP technology.   The Samsung made Android has just announced their Galaxy phone will have a built  in projector!  It’s based on DLP technology.  Here is one of the articles about the Android with a projector!  This basically tells us that TI has managed to bring their DLP chip down in size, power consumption and price.  This is the first true smart phone with a built-in pico projector.  It is only 15 mm thick.  Amazing.  It is going to be exciting to follow this market from infancy to maturity. 

As for the other competitors in pico projection - we continue to see MicroVision struggle to get a product placement with laser.  LCOS which seemed to have an inside track from the start is falling behind.  Micron buying Displaytech was a positive event.  However, we are not seeing any traction in the market for LCOS.  3M has retrenched their LCOS micro projector as  a stand alone device targetted towards the business user.  There is plenty of time for this play out.  Sit back and enjoy!